6/13/2023 0 Comments Kamisama hajimemashita kissmangaAs of 2013, the film franchise has sold over 110 million DVD units worldwide. īarbie's net popularity on the toy market began to decline in the 1990s, and struggled further when MGA Entertainment introduced a line of Bratz dolls, whose sexualized characters contrasted with Barbie's older, chaste image. Mattel therefore attempted to overhaul the Barbie brand to keep the toy relevant to consumers in the modern age by bringing in consultants and conducting research on key market groups. Mattel consultants initially considered reducing the Barbie's breast size, but later claimed that the doll's figure could not be changed because "being consistent is one of her biggest strengths". This move might also have been rejected because of the success of the sexualized Bratz dolls of Mattel's competitors. Mattel's team also considered targeting market audiences of career women and their daughters by introducing lines of Doctor or Lawyer Barbies. However, Mattel's research showed that girls were spending more time online than playing with physical dolls. Therefore, targeted career Barbies were discarded in favor of looking for more interactive platforms through online or digital media. This resulted in the creation of the Barbie film series, which initially revolved around Barbie being re-imagined as a princess and eventually expanded into various worlds of fashion and fantasy.
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